SYNERGY BETWEEN MARKETING STRATEGIES 4.0 AND KNOWLEDGE MANAGEMENT PROCESSES IN SMALL AND MEDIUM ENTERPRISES

Abstract

In an era marked by digital transformation, SMEs face the imperative of embracing Marketing Strategies 4.0 to remain competitive and sustainable. This paper, grounded in an extensive literature review, explores the profound impact of Marketing Strategies 4.0 on SMEs. Challenges encountered by SMEs in adopting Marketing Strategies 4.0 are discussed, including financial limitations and resistance to technological change. This scientific paper investigates the convergence of Marketing Strategies 4.0 and Knowledge Management Processes within the context of Small and Medium Enterprises (SMEs). In today's digital landscape, SMEs face unique challenges in harnessing the power of data-driven marketing while effectively managing their organizational knowledge. Marketing Strategies 4.0 are explored, shedding light on how SMEs can position themselves for continued success. In conclusion, this paper underscores the pivotal role of Marketing Strategies 4.0 in the SME landscape and offers guidance for SMEs to navigate the digital marketing terrain, drawing from the wealth of knowledge within the literature. As SMEs play a pivotal role in economic development, understanding the symbiotic relationship between modern marketing strategies and knowledge management is essential for sustainable growth in the 21st century.